How much jargon do you use?
I read a lot of sustainability reports. I can go into all sorts of details as to why they are generally not great but the main reason is this: jargon. According to most sustainability reports that I’ve read, business schools have already embedded sustainability into everything. Next time you are working on a sustainability related speech/strategy or course, put a copy in front of you and take out a red pen. Next, circle all the jargon. Taking the lead in advancing corporate responsibility? Committed to the SDGs? Working collaboratively? Serving the broader purpose? Don’t tell us; show us. Too many sustainability terms mean nothing unless you back them up with details and examples. Those 100 page reports would very quickly be cut to a few, potentially more interesting and impactful, pages.
+ What percentage of your sustainability report is jargon? Would you be allowed to publish a report without?